Developed By:


Roxy-Pacific Holdings Limited

The Developers of Neu At Novena, a District 11 freehold condo, are Roxy-Pacific Holdings Limited, Macly Group and LWH Development Pte Ltd.

RH Novena Pte. Ltd., a subsidiary formed by the 3 developers, will be in charge of the development of Neu At Novena.

An established property developer and hospitality group, Roxy-Pacific was incorporated in May 1967. Its principal activities are the development of both residential and commercial properties, and the management of hotels and retail shops.

Roxy-Pacific owns the eponymous Grand Mercure Roxy Hotel in Katong, which is managed by the Group under a franchise agreement with Accor Group, an international augmented-hospitality group. It also owns 52 retail shops in Roxy Square Shopping Centre, which is connected to Grand Mercure Roxy Hotel, for property investment.

Residential projects developed by Roxy-Pacific include Eon Shenton, Harbour View Gardens, Liv On Wilkie and Straits Mansions, which is located in Katong.

Since launching Arena Residences in Nov 2018 to a great take-up rate, the prolific developer has been busy launching projects up till now. Arena Residences is a Geylang project near Mountbatten MRT and less than 1km from the distinguished Kong Hwa School.

At the start of the year 2019, Roxy-Pacific launched RV Altitude, a new District 9 freehold condo at River Valley near to the upcoming Great World MRT and within 1km of the famous River Valley Primary School.

The Group also launched Fyve Derbyshire, a District 11 development which is just opposite St. Joseph’s Institution (SJI) Junior and within 8 minutes walk from the Novena MRT station

Around May 2019, Roxy-Pacific jointly launched Wilshire Residences with Tong Eng Group. Wilshire Residences is a freehold District 10 condo at 30 Farrer Road. It is situated near to the Farrer Road MRT station and is within 1 km radius from the acclaimed Nanyang Primary School.

Roxy-Pacific has garnered great sales for all its property launches by virtue of the sites having freehold tenure and good locational attributes. As can be seen from above, the locational attributes possess by the projects include being in a location close to the city, being close to an MRT station and being situated within 1 km of a good school.

As the Singapore Government presently only launches residential land sites with a 99-year leasehold tenure for developers to bid, there is a distinct shortage of freehold new project launches in the current market. Hence, Roxy-Pacific will expect great interest for the launch of Neu At Novena as it is a freehold project located just 4 minutes walk from the Novena MRT station and is within 1km of the popular primary school of SJI Junior.

The 3 developers will be launching a new development named Hill House towards the end of 2022. Located at the elevated grounds of Institution Hill, Hill House is a District 9 freehold condo comprising of 72 units.

With the vast experience of all three developers in residential project development, clients can be assured that the apartments in Neu At Novena will have top notch quality finishing.

Track Records

Fyve Derbyshire
RV Altitude
Wilshire Residences
Straits Mansions
Spottiswoode 18
Arena Residences

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